Wal Mart _ Look inside the web Part 1

After we knew about Wal Mart and what make Wal Mart Successful. I will talk about the important and new way to make Wal Mart more successful and reach more target easily. I will bring you to the Wal Mart Web site and explore their Web "www.walmart.com".

Explain the type of website

 www.walmart.com  is the e-commerce website includes their information out to the public and to sell a product online. This kind of website we can tell and announce information about their business and  products so they can start to get your advertising out. Plus it would also have the ability to accept credit card or other types of payment online in real time. To get this, we would need a merchant account, a security certificate which is commonly referred to in the industry as an SSL certificate, and depending on how many items you're selling, a shopping cart. Why this disparity? The argument is that there are better anti-fraud laws in the US that can deal with cybercrime. In fact merchants from some countries are not allowed to buy SSL certificates at all. 

 

Advantages of Ecommerce website

• Faster buying/selling procedure, as well as easy to find products.
• Buying/selling 24/7.
• More reach to customers, there is no theoretical geographic limitations.
• Low operational costs and better quality of services.
• No need of physical company set-ups.
• Easy to start and manage a business.
• Customers can easily select products from different providers without moving around physically.

Disadvantages of Ecommerce website

• Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money.
• There is no guarantee of product quality.
• Mechanical failures can cause unpredictable effects on the total processes.
• As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check.
• There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack.
• E-commerce websites are expensive for international merchants but very affordable for US-based merchants.

       What is needed to set-up the site?
 

- A good Domain Name 

but it will not have much influence over the customers purchase decision. 

-Shopping Cart 

that  interacts with our customer as they make a decision to buy

- An internet merchant account 

from our bank, allowing us to accept credit card payments online.

- A payment gateway account 

which is an online processor that hooks into both your customer's credit card account and your internet merchant account.